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Tuesday, 4 May 1999
Topic: "So You Want to Go Out on Your Own: Advice on Consulting."
About the Event
Are you thinking of going out on your own? Have you been doing consulting and now want to grow your business and take on employees? Are you already a business owner? If this interests you, come join Susan Kleimann and Ginny Redish in a discussion on these questions. We'll conduct the evening as a large panel discussion with the audience involved. Ginny will start with some points to consider and some advice for taking the giant step to being your own boss. What do you need to plan for? Should you incorporate? How should you set your prices? Susan will follow with some further issues and advice on growing your business from a sole-proprietorship to a larger (even if still small) business. What decisions do you face? What questions must you answer? What are the costs? We'll invite audience members who have taken these steps to share their advice and, of course, we'll try to answer all the questions that you bring.
Don't forget your business cards!
About the Speakers
Janice (Ginny) Redish is President of Redish & Associates, Inc. in Bethesda. Ginny helps companies and government agencies solve problems in documentation and usability. She reviews documents and software interfaces, provides training and mentoring in improving documents and interfaces, and helps companies bring usability into their products and their development processes. Ginny incorporated as Redish & Associates, Inc. in 1994 after 15 years at the American Institutes for Research and two years as a sole proprietor. Ginny has been active in STC for many years. She is an STC Fellow and currently serves on the STC Board of Directors as Assistant to the President for Academic and Research Programs. In 1995, Ginny received the RIGO award from the Special Interest Group on Documentation (ACM SIGDOC) given annually to one person for significant contributions to the profession.
Susan Kleimann is President of Kleimann Communication Group, LLC, a woman-owned, small business with four professional staff members. Prior to this endeavor, Susan was Director of the Document Design Center at the American Institutes of Research. Susan and her colleagues work with government and private sector clients to solve problems with print and on-line documents. As part of that task, they work with clients to design and test documents and help companies restructure their organization and processes to facilitate clear communication. They have been active in the government's efforts for plain language by hosting a list of consultants for the Plain English Network of NPR. With the Veterans Benefits Administration, they have won a Hammer Award for their satellite training course on "Reader-Focused Writing." In addition, they have worked extensively on communicating health care information to Medicare, Medicaid, and general populations. The members of the group have presented papers and workshops at the STC national conference and the Association for Business Communication. Susan held one of the U.S. General Accounting Office's doctoral fellowships, which she used to study its review process.
6:45 p.m. - 7:00 p.m. Registration
7:00 p.m. - 8:00 p.m. Dinner
8:00 p.m. - 9:00 p.m. Program
Soup, entree, House Salad, Baked Potato, Rum Buns and other rolls, dessert, coffee or tea.
Entrees at $21 are California Caesar Salad, Grilled Boneless Teriyaki Chicken Breast, or Fresh Vegetable Platter (steamed or Oriental stir fried). Entrees at $25 are Eggplant Imperial, Casserole of Crab O'Donnell, Gulf Shrimp Deep Fried, or Nova Scotia Grilled Salmon Fillet. Entrees at $30 are Backfin Lump Crabcakes, Norfolk Shrimp or Shrimp and Crab Combination, Baked Crab Imperial, Grilled Prime Fillet Mignon, Fillet of New Zealand Orange Roughy
O'Donnell's Seafood Restaurant
8301 Wisconsin Avenue
Bethesda, MD 20814
[Note: No longer open.]