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Washington, DC - Baltimore Chapter Archives

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Wednesday, 22 April 1998

Topic: "Quality in and Management of Technical Communication Using SGML"

About the Event

Norman Scharpf, from Graphic Communications Association, will discuss how quality is improved in technical documentation by using SGML using examples from the Boeing Corporation's documentation for the 777. Connie Greaser, from American Honda Motor Company, will present a management overview of how SGML fits into the auto industry, and how frustrating/rewarding it is to try to implement an SGML standardization project across cultures. It basically compares Eastern/Western management styles—a subject that is of great interest these days.

Don't forget your business cards for networking!

About the Speakers

Norman W. Scharpf is a native of Pittsburgh, Pennsylvania with a Bachelor of Business Administration, Cum Laude, University of Pittsburgh, 1954. Mr. Scharpf was a data processing sales representative, IBM Corporation, Pittsburgh, PA, 1957-1964. Data processing consultant, Touche, Ross, 1964-1967. Named Executive Director of new Computer Section of Printing Industries of America, Washington, DC, March 1967. Now Graphic Communications Association, staff of 17, with over 300 members worldwide. Association instrumental in development of Standard Generalized Markup Language (SGML), adopted as GCA standard, 1983, followed immediately by DoD adoption. Recommended by GCA Research Institute and adopted by DoD as text standard for CALS initiative, 1985. SGML is now International Standard 8879, with its extension and application both in and outside of government continuing as a primary activity of Graphic Communications Association, under Scharpf's direction.

Connie Greaser is the Manager of the Service Communications Department for American Honda Motor Co. Ms. Greaser's responsibilities include directing the writing and production of technical manuals and books, as well as expanding the international publishing program. She is part of Honda's ISIS (International Service Information System) project, which is responsible for worldwide development of an electronic service information system which will allow auto technicians to obtain complete, up-to-date information needed to repair Honda vehicles. Before joining Honda, she was director of the commercial book program and head of publications at the Rand Corporation, a US research institute. Prior to that, she was vice president and editorial director of Sage Publications, a large publisher of scholarly journals, books, monographs, and newsletters in the graduate-level Social Sciences. Currently listed in Who's Who of American Women and the World Who's Who of Women, she also serves on the Board of Directors of GCA, and until recently was on the Board of Directors of the National Information Standards Organization (NISO), which sets standards for the US library, publishing, and information science industries. In 1989, she received the Berber Award from the Graphic Arts Technical Foundation, given annually to an outstanding woman in the US printing and graphic arts industries. She is a senior member of the Los Angeles Chapter of STC.


7:00 p.m.-7:30 p.m. Dinner and networking
7:30 p.m.-8:00 p.m. Brief chapter business and introductions
8:00 p.m.-9:00 p.m. Presentation


$15 with advance reservations
$20 at the door
First timer: Print free admission coupon

Map to BNA


Munchies from one of the local restaurants.


The Bureau of National Affairs, Inc. (BNA)
1231 25th Street, N.W.
Washington, D.C. 20037

The Bureau of National Affairs, Inc. (BNA) in Washington, DC.

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