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Wednesday, 20 September 2000
Topic: "Branding: More than a hot iron! Mary Wise discusses the STC Brand Project" (1999-2000 STC Technical Communication Competition Traveling Exhibit also on display)
About the Event
When you hear "The Real Thing," what do you think of? Coke, of course! What about STC? What qualities do you associate with your professional organization? Tonight Mary Wise, STC's immediate past president, will tell us about the results of the STC Brand Study recently conducted by Parker LePla, and the implications that this brand has on the direction of the Society and the value of our STC membership. Before and after Mary's presentation, inspire yourself with the traveling exhibit of winning entries from the 1999-2000 International Technical Publications, Technical Art, Public Relations, and Newsletter Competitions.
This Program is co-sponsored by the STC Baltimore Chapter. Come on out to JHU/APL in Laurel. It's closer than you think!
Speakesr' Handouts and Presentations
Don't forget your business cards for networking!
We collect a business card from each attendee for a chance to win the registration fee for the Annual conference. The drawing takes place at the March program. The more programs you attend, the more chances to win.
About the Speaker
Mary R. Wise is Immediate Past President of the STC and Senior Manager of User Education at Manugistics, Inc. She has over 20 years experience in technical communication, including stints as word processor, technical writer, instructional designer, and manager. At Manugistics, Mary directs the development of documentation for the company's supply chain management software products. In her previous role as Manager of Instructional Design, Mary led a distance learning initiative for the company. Her STC service includes several conference planning roles, a term as Director-Sponsor for Region 2, and participation on the executive council of the Board of Directors. Although she has a B.A. from the University of Maryland, Mary feels her background as a circus clown prepared her well for both her corporate and STC jobs.
Schedule
6:45 p.m. - 7:00 p.m. Registration
7:00 p.m. - 8:00 p.m. Dinner
8:00 p.m. - 9:00 p.m. Program
Food
Chicken Fiesta (grilled chicken topped with red and green peppers)
or Vegetable Lasagna
Mixed green salad with balsamic vinaigrette
Oven-roasted red skinned potatoes
Fresh mixed vegetables
Rolls and butter
Decaffeinated and regular coffee
Iced tea
Choice of dessert
Fees
$16 for STC WDC members
$20 for nonmembers
$12 for student members
Directions
Johns Hopkins University / Applied Physics Laboratory
11100 Johns Hopkins Road
Laurel, MD 20723
Phone: 240-228-7580 or 240-228-5000 (from DC area)
From Baltimore area: 443-778-5000
Map and directions to Johns Hopkins University/Applied Physics Laboratory in Laurel, MD.
