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March 2007 event

Technical Communication Progression

Event Summary

Saturday, 10 March 2007
9:30 a.m. – 4:30 p.m.
See the detailed Event schedule below.
Directions are provided below.
22265 Pacific Boulevard
Building CC6
Dulles, VA  20159
Phone for Saturday events: 703-625-9299
Phone during M-F business hours: 703-265-1000
Fees are listed below.
Registration is required by 9 p.m., Wednesday, 8 March 2007. To register, complete the online Event Registration form.

Don't forget your business cards for networking!

About the Event

Join us for a progression covering some exciting technical communication topics.

Join each presenter for an hour and then move on to hear the next topic.

"Creating Publications for Worldwide Readers: Best Practices and Processes"
Progression table host: Judy Shenouda.

This progression is intended for technical and business communicators, product managers, translation and localization managers, subject matter experts, and other project team members who are involved in developing publications for worldwide use.

You have work to do, places to go, calls to return and, in the middle of all that, a publication, which will be translated into multiple languages, requires your time and expertise. Your role might be to provide the content and check it for accuracy. Perhaps you are the technical writer responsible for crafting the English source publication. You might be the editor who checks the publication for compliance with editorial standards. You might be creating the graphics, designing the layout, or publishing the content online.

The publication may enable a consumer to assemble a new product or a technician to install equipment. It may be used to train employees who are migrating to a new computer system. The publication may be the deciding factor for readers who are purchasing a product, making an investment, or selecting companies with which to do business. Whatever your role, you care about the quality of the English source publication and the translated publications and want them to achieve the intended business goal.

In this progression, you will

  • Become familiar with matters of style in English source publications
  • Explore how matters of style affect the quality of the English source documents
  • Explore how the quality of the English source documents affects the quality of the translated publications
  • Consider best practices for working with your localization team and your translation vendor
  • Reflect on ways to apply what you have learned to your specific role and business goals

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"Proposal Writing"
Progression table host: Joe Nocerino.

This progression will discuss seven of the key tools and processes developed and successfully used by Century Planning Associates, Inc. over the past 30 years resulting in contracts worth billions of dollars. A few of the tools/processes Joe will cover include the win planning process, kickoff meeting preparation, Request for Proposal (RFP) decomposition, conceptual mapping, and red team reviews that work.

The ideal audience for this presentation consists of proposal managers, tech writers/editors and anyone involved in proposal development.
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"Six Steps to Web Content Success"
Progression table host: Merry Bruns.
  • Could your web site work harder and smarter for your company?
  • Could your content be more effective and have more impact?

Whether your site is in the planning stages or has been around for a while, Merry Bruns will show you how to create dynamic online content.

Merry will show you the six essential steps you've got to know to create site content that grabs your customer and ensures they'll keep coming back.

You'll learn

  • Why your readers goals are your most important asset
  • How "less is more" can delight your customers
  • Why interactivity can save you time and money
  • How writing for your blog differs from writing for the web

This fast-paced workshop will get you started in the right direction towards successful site content, with plenty of demos, tips and exercises along the way. Bring your laptop!
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"Transitioning into Biomedical Writing"
Progression table host: Lili Fox Vélez, Ph.D.
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"Working with Wikis and Blogs"
Progression table host: Greg Walsh.
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About the Speakers

photo of Merry Bruns

Merry Bruns is a nationally recognized Web writing trainer who focuses on communicating Web content to audiences clearly and with impact. Producing and editing Web sites since 1994, she brings a background in communications, advertising and journalism to her work.

As principal of ScienceSites Communications, she has produced and edited sites for numerous business, government, educational, and science organization clients.

She's taught "Writing and Editing for the Web" to hundreds of students worldwide, and holds open classes at the National Press Club. She provides in-house training to organizations and businesses, customized around their content and goals.

She's frequently published and often interviewed about content strategy and web writing issues, and been an invited speaker and trainer at web conferences, meetings and events nationwide.

Her clients for content strategy and training have included Accenture, National Academy of Sciences, BBC London, Porter-Novelli, Centers for Disease Control (CDC), Towers-Perrin, American Chemical Society, the World Bank, NASA/Goddard, Georgetown University, American Petroleum Institute, Textron, EPA, Seton Hall University, Harvard Medical School, and many more.

Originally from New York City, she now lives in Washington DC.

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Joseph T. Nocerino

Joseph T. Nocerino, Business Advisor and Competitive Acquisition Specialist, is the CEO and founder of Century Planning Associates, Inc. (Century), a professional competitive acquisition, project management, and training company, established in 1972. He returns after presenting a highly successful program of the same name for STC on October 28, 2002.

For almost 30 years, Century has specialized in corporate strategic and tactical business development and training. Century is particularly well known for its leadership and support services that identify and assess competitive opportunities, produce winning competitive proposals, and execute successful projects/programs for public and private concerns.

Joe prepares, manages, and guides acquisitions planning, strategic assessments, project/program implementation, program development and training delivery, and all aspects of competitive proposal preparation for thousands of large and small enterprises. He has written books on how to plan for and develop successful competitive acquisitions, related win plans, winning proposals, and the fundamentals of dynamic presentations for selling.
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photo of speaker, Judith Ellison Shenouda

Judith Ellison Shenouda is the owner of Shenouda Associates Inc., now celebrating its 21st year of providing clients with professional paper-based and electronic publications and other communication solutions. Judy earned a B.A. degree in English and Secondary Education from SUNY at Buffalo and an M.A. degree in Literacy Journalism from S.I. Newhouse School of Public Communications at Syracuse University. She completed additional courses in curriculum design and development, group dynamics, information studies, publication management and project management, and she has NYS Certification to teach Secondary English.

Before starting Shenouda Associates Inc., Judy taught English and Language Arts courses at the secondary, post-secondary, and college levels; provided academic support and career services at the college level; and worked as a freelance writer. She is a senior member of the Society for Technical Communication; active in the Toasted Sage Toastmasters Club, in which she was the first member to receive recognition as a Competent Communicator; and a frequent presenter at local, national, and international conferences.

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photo of Lili Fox Vélez, Ph.D.

Lili Fox Vélez, Ph.D., is a publication analyst (medical writer) with Meniscus Health Care Communications and Department of English, Towson University. She has taught writing and research methods in technical environments for over 17 years, and has worked in medical communications for the last 6 years. She earned her M.A. and Ph.D. from Carnegie Mellon University. Her dissertation research was funded by a grant from the Howard Hughes Foundation for improving undergraduate science education. She has taught at Philadelphia University, Robert Morris College, University of the Sciences in Philadelphia (USP), and consulted for a variety of organizations. Her academic publications include research on science teaching, teaching methods, and program design. Dr. Vélez was the founding Director of the Biomedical Writing program at USP, the first degree-granting program medical writers. Before joining Meniscus Limited, she worked as a Research Scientist at GSW-Worldwide, developing programs to promote compliance with psychiatric medications, and communications platforms for major pharmaceutical companies. Her duties also included proposal writing, internal corporate communications, and competitive intelligence. As a Senior Medical Writer at VoxMedica she produced promotional and CME materials in nephrology, oncology, and immunology.


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photo of Greg Walsh

Greg Walsh, Adjunct Instructor, University of Maryland Baltimore Campus is an e-learning designer and developer for Black and Decker. He designs and develops training products that include interactive multimedia exercises, games and other simulations. He has expericence developing instructional technology products for international corporations and has created multimedia learning activities for government agencies.

As an instructor for the instructional technology courses, he brings extensive experience developing interactive, multimedia projects for corporations and government agencies along with expertise with various software development tools.

His research interests include e-learning accessibility, advanced web-based training techniques, and learning through interactive games. Mr. Walsh has a B.A. and M.S. from Bloomsburg University.

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Event Schedule

Date: Saturday, 10 March 2007



9:30 a.m. – 10:30 a.m.
Registration and Networking
10:30 a.m. – 11:30 a.m.
First Progression
11:30 a.m. – 12:30 p.m.
Second Progression
12:30 p.m. – 1:00 p.m.
Food and Announcements
1:00 p.m. – 2:00 p.m.
Third Progression
2:00 p.m. – 3:00 p.m.
Fourth Progression
3:00 p.m. – 4:00 p.m.
Fifth Progression

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Sandwiches and drinks, including coffee and tea

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The registration fee is to cover the cost of food and refreshments.

STC members
STC and Non-STC students
Anyone registering after 8 March 2007


AOL campus

22265 Pacific Boulevard
Building CC6
Dulles, VA  20159
Phone for Saturday events: 703-625-9299
Phone during M-F business hours: 703-265-1000

Map and directions to the AOL in Dulles, VA.

Return to the past calendar 2006-2007 Events

Last modified Sunday, 25-Feb-2024

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