Some comments and instructions in this page are for audio browsers and users who browse this site with screen readers. If you can see this paragraph and you are not using a text-only or screen reader browser, either the style sheet for screen viewing didn't load (if so, click on "refresh" to reload the style sheet), or you need to use a World Wide Web Consortium (W3C) standards-supporting browser that has full XHTML 1.0 Transitional and Strict and cascading style sheet (CSS) level 2 support.

For additional information, see the Accessibility Design and Features page.

Skip navigation

Washington, DC - Baltimore Chapter Archives

Pull browser window out or in to widen or shorten center column line length.

The following is the main content for the page. 


April 2004 event

Topic: "Writing Great Web Content Within a Content Management System"

Event Summary
Date: Wednesday, 28 April 2004
Time: 6:00 p.m. – 6:30 p.m. Registration
6:30 p.m. – 7:00 p.m. Light dinner, and networking
7:00 p.m. – 8:30 p.m. Program
Location: Bethesda-Chevy Chase Regional Services Center
Meeting Room A
4805 Edgemoor Lane
Bethesda, MD 20814
Phone: 240-777-8200
Directions are provided below.
Cost: Fees are listed below.
RSVP: Registration is encouraged for this event by Monday, 26 April. To reserve, complete the online reservation form.

Speakesr' Handouts and Presentations from the event are available.

About the Event

The dream goes something like this: "Now that we have a content management system, we'll be able to work more efficiently, use and share our knowledge across business functions, streamline our human resources activities, and better serve our internal (and external) customers." And in this dream, the CMS-managed website is a mighty thing to behold: a current, useful, frequently-visited, information-rich automated wonder!

Well, the content management system may be gonzo, the technology cutting-edge, but it's still well-written content that makes your website (or Intranet) worthwhile. While the web makes it easy to disseminate information quickly and broadly, that advantage can become a danger if content contributors lack the web writing skills they need to communicate effectively.

This workshop will provide the tools and techniques needed to write effectively in CMS systems and coach web content contributors to also write effectively for the web. Our presenter will discuss how CMS affects the web writing process and how to write well within the limits places by the CMS.

About the Speaker

Leslie O'Flahavan and Marilynne Rudick started E-WRITE in 1996. Since then, E-WRITE has worked with organizations of every size and type, teaching them to create user-focused web content and to improve their email communication.

Leslie is especially interested in teaching writing to the front line administrative and support personnel who communicate with customers directly. She believes that writing is a teachable skill and that good writers are made, not born, so her approach to writing training is practical and hands-on. Leslie and Marilynne drew on their philosophy and experience in writing the book Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents.

Leslie has presented customized courses for Fortune 500 companies, Internet start-ups, federal and local governments, and nonprofits. Clients include American Airlines, Coca-Cola, Fannie Mae, Prudential, Humana, The College Board, Key Bank, Pan American Health Organization, the U.S. Air Force, and The National Wildlife Foundation. Participants in E-WRITE courses include high-level executives, marketing and web teams as well as customer service agents.


A light dinner, with meat and vegetarian options, will be served.

Fees and Registration

Admission Fees

$10 STC members
$5 Current STC WDC chapter volunteers
$15 Nonmembers
$20 Late registration and walk-ins

Admission fees help to offset the costs of our programs. Fees may vary from program to program because of the costs of food and beverages, room rental, and other services. Our attendees pay slightly different fees depending on whether they are members, nonmembers, students, chapter volunteers, or walk-ins. We also sometimes offer a program-only option for programs that are not held in restaurants.

If you are involved in the planning or production of an event, you are entitled to free admission at that event. If you would like to help and thereby qualify for this discount, contact the Events Committee Manager at . Note that we do not accept last-minute volunteers unless we have an unanticipated need for extra help.


You are strongly encouraged to register and pay by Monday, 26 April.

To make a reservation, complete the online reservation form.


You may pay by sending a check through the U.S. Mail or by making a secure online payment through our PayPal page using your credit card, debit card, bank account, or by paying money from a funded PayPal account. (Using PayPal allows you to make purchases without revealing your credit card number or financial information to us.)

If you have already registered and would like to submit a payment by check or through our PayPal page, see the reservation page for more detailed information about making a payment.


To cancel a registration, contact the Events Committee Manager as soon as possible. No shows who do not notify us that they need to cancel will be billed.

Advance Reservation Policy

We encourage all attendees to register in advance. If you are unable to register by the deadline, you can still attend the event as a walk-in, at the cost listed under Admission fees.


Photo of the Bethesda-Chevy Chase Regional Services Center

Bethesda-Chevy Chase Regional Services Center
Meeting Room A
4805 Edgemoor Lane Bethesda, MD 20814
Phone: 240-777-8200

Note: Blue and white signs near the building are marked "B-CC Center"; the building is across Old Georgetown Road from Safeway and La Madeleine.

Map and directions to Bethesda-Chevy Chase Regional Services Center (B-CC Center) in Bethesda-Chevy Chase, MD.

Return to the past calendar 2003-2004 Events

Last modified Tuesday, 27-Feb-2024

flubbing flounders